The World Brand Building Research Laboratory, a professional leader in promoting brand development and construction, is established in response to the national brand call. The Brand Building Research Laboratory focuses on brand communication, brand academia, and brand forums, contributing more high-quality data and cases to the academic community, providing more practical brand guidance for enterprises, and providing more brand building achievements and economic benefits to the country.
推动品牌发展与建设的专业领航者--世界研究室，是为了响应国家品牌号召顺势而立。品牌建设研究室专注于品牌交流、品牌学术、品牌论坛为核心，为学术界贡献更多有质量的数据和案例，为企业提供更多实用性的品牌指导，为国家提供更多品牌建设成果及经济效益。
As an intangible asset, the core of a brand is its popularity. Only with popularity can it have cohesion and communication power, thus becoming the benefit of enterprise development. Brand enterprises are the pillar industry of urban economy, and they are the driving force behind urban economy. The construction of a corporate brand must first be based on integrity. Without integrity, a brand cannot be discussed. Secondly, the construction of a corporate brand should focus on product quality and characteristics in order to cultivate consumer trust, increase market share and economic benefits for the company's products. Brand building includes: brand positioning, brand planning, brand culture, brand image, brand marketing, brand innovation, brand services, and so on.
“品牌”作为一种无形资产，其核心是知名度,有了知名度才具有凝聚力与传播力,从而成为企业发展的效益。品牌企业是城市经济的支柱产业,品牌企业是推动城市经济的动力。而企业品牌的建设,首先要以诚信为基础,没有诚信的企业,“品牌”就无从谈起。其次,企业品牌的建设,以产品质量和产品特色为核心,才能培育消费者的信任度,企业的产品才有更多的市场占有率和经济效益。品牌建设包括：品牌定位、品牌规划、品牌文化、品牌形象、品牌营销、品牌创新、品牌服务等等。
A brand is a complex symbol that represents the intangible sum of brand attributes, name, packaging, price, history, reputation, and advertising methods. The kind of "brand" created in a short period of time, although highly well-known, cannot be fully defined as a brand. At best, it is a symbol that is recognized by the public within a certain period of time and scope. Therefore, during the period of brand construction, it will go through several processes including brand positioning, brand architecture, brand promotion, brand identification, brand extension, and brand assets. Creating a brand for an enterprise is definitely a long process that requires time accumulation and precipitation. The Brand Building Research Laboratory will be committed to assisting domestic small and medium-sized enterprises in brand building and development.
品牌是一种错综复杂的象征,它是品牌属性、名称、包装、价格、历史、声誉、广告方式的无形总和。那种短时间内打造的“品牌”,虽然知名度非常高，但并不能完全意义的定义为品牌,充其量就是一个符号,在一定的时间,一定的范围内被大众认知的符号而已。因此在品牌的建设时期,将经历品牌定位、品牌架构、品牌推广、品牌识别、品牌延伸、品牌资产这几个过程。企业创造一个品牌，必定是一个漫长的过程,需要时间的积累和沉淀。品牌建设研究室，将致力帮助国内中小微企业的品牌打造与建设。
