Brand growth begins with products, at which point there is almost no brand asset value, and it is in a homogenized state relying on price competition; From here, the first step is to enter the branding stage. Through brand strategy and operation, the product gradually possesses basic visibility, relevance, and credibility. At this point, the product evolves into a brand; Following the entry into the stage of dominance, through brand strategy and operation, the brand gradually gained a solid reputation, quality, association, loyalty, and differentiation. At this time, the brand evolved into a strong brand.
品牌成長起始於商品，這個時候幾乎沒有任何品牌資産價值，處於同質化狀態依賴價格競争；從這裏開始首先是進入品牌化階段，通過品牌戰略和運作，慢慢地具備了基本的能見度、相關性和可信度，這個時候商品就演進爲品牌；緊跟着進入強勢化階段，通過品牌戰略和運作，漸漸地具備了鞏固的知名度、品質感、聯想、忠誠和差異性，這個時候品牌就演進爲強勢品牌。
